2011 Review of the sustainability of London 2012 merchandise
Recommendation 1 of 3



That LOCOG communicate the sustainability of their licensed products.


Status at 31 Mar 2013

Not Achieved

Status at 01 Oct 2012

Not Achieved

This was not communicated when merchandise was sold prior to and during the Games. Not Achieved

Status at 31 Mar 2012

Significant Risk

We understand from LOCOG that sustainability information will be provided on bags and that staff will be trained to provide sustainability information. Throughout the programme we have encouraged LOCOG to do something distinctly different with merchandise in a similar way to the Eden Project in Cornwall. This has not happened and the merchandise on sale is a very conventional range of products offered by any event. We have challenged LOCOG frequently on this issue but to no avail. We have been advised on more than one occasion that they 'are not a National Trust gift shop'. Significant Risk

Status at 31 Dec 2011

No Evidence Yet

Status at 30 Sep 2011

No Evidence Yet

This review was published in October 2011. A statement on progress will be provided in the 2011 Annual Review